Polaroid has just opened its first Fotobar retail store in Florida to be followed by more stores in major cities in the US. People can go there and upload their Instagram or Facebook photos to a workstation, edit them and order prints with the choice of several print materials and frames.
I thought photography-loving people are doing that anyway already from home. Upload images, edit and order prints online, if they want their art to be a nice present or for their own home. For what reason a store to go to and do it instead of easily at home?
I don’t know. There must be some deeper reason behind the store idea that is only known to the Polaroid people. The good thing is that these stores also offer space for photography courses, to display art and for private parties.
Maybe the parties will be the actual business there