How Photography can Accelerate Innovation
29/11/12 16:30 Filed in: B2B
Many things were said about Steve Jobs and probably the most significant was that “he saw things”. He had the ability to see what can be done and what people would love to have and use. He saw innovation.
Not many people are as gifted as Steve Jobs, yet there are many people working on innovation and developing fascinating new things without probably having the ability to “see” like Steve Jobs did. It might be a disadvantage not to see the innovation, because we understand much easier where we are going and for what we are going when we see the goal, visualize the goal.
That’s the moment when photography comes in. Now you might think how can one photograph something that doesn’t exist yet, an innovation, an idea. Well it is possible to visualize ideas through photography and even the way to achieve the goal can be photographed. One simply got to learn how to read the images.
It’s probably the way Steve Jobs saw “it”. He saw devises, software, nature, people, actually all around us and he had the ability to see beyond it and visualize the innovation. We see also all what is surrounding us, yet we might need a little help from photography to see beyond it and to learn how to use the information we gather that way.
No worries, it is easier done than to talk about it. Like with anything else, pictures are saying more than words and training is available to learn how to utilize photography for innovation. Ask for them, if you are interested.
Keep your vision inspiring your everyday doing and innovation will come.
Ute Sonnenberg for www.rohoyachui.com