Photography & Business: The Unconscious has the Lead

Have you ever had a conversation with your gut feeling? Did you listen? What did happen then? Where you one of those who said, I knew this would happen, but didn’t do anything beforehand with this knowledge?

If your answer is yes, you are one of those who know and don’t do anything with it beforehand, be assured you are not alone. There are whole industries built on doubting the gut feeling or better the not listening to intuition. For example market research. Endless tests with focus groups to find out what new products customers want. But how can customers know they want the new product when the product does not even exist as an idea? Steve Jobs did the only right thing. He made the iPod without any market research, just by following his intuition and no doubt, it was a success. Now, one might think, but there are not so many Steve Jobs. Yes there are, they only need to be encouraged and trained to discover and utilize their intuition, because we all got intuition.

Nobody seems to find it weird to act intuitive in photography, choosing the right photography course and the right photo safari by following their feeling, knowing intuitively what is the right course to do and the right destination to visit. Photography is constantly working with intuition, having the finger on the camera’s shutter to press it when the moment to capture occurs. And the results are photos we love.

In other words creative people like photographers run on intuition, now this ability only needs to be applied to business and science, although scientists are very conscious about the role of intuition as Freud and Einstein say themselves:


Sigmund Freud: “Everywhere I go I find a poet has been there before me. Poets are masters of us ordinary men, in knowledge of the mind, because they drink at streams which we have not yet made accessible to science.”

Albert Einstein: “The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift.”

So, lets focus on intuition and the knowledge of the unconscious, visualize it through photography and for whatever answers you were looking for in your business, you will unearth them with a click on the shutter.

Tap into your intuition consciously and access immense resources of knowledge.



Ute Sonnenberg for www.rohoyachui.com

Tags: b2b, insight, intuition, business, photography