Billions of photos will be taken on Christmas around the world, billions of videos will be shot and Youtubed on Christmas and billions of people will look at them and watch the videos. It will be mostly the same objects like Christmas trees, families at their Christmas feasts, families unpacking presents, Christmas decorations, children playing and people partying.
There are only few images taken at such an event that are interesting for a broader group of people (also those who don’t know the people in it) and these images are the ones that enable the viewer to become part of the family he/she is actually not part of in real life, but learns about them in an intimate way through the photographs.
How can those images be taken? First of all just shoot away without thinking too much. Then add to your focus of seeing (not on your camera) “motion” and from there go to photographing “emotion”. Your photographs will gain depth, what makes one keep looking at them and constantly finding new things in them.
This can be applied to any photography, yet Christmas is a good point to start.