Photography is probably the most interesting tool for businesses to accelerate innovation and growth. But how to start and what does it need to use it?
Not much.
a camera, a cell phone camera is just fine something to upload the images to like an iPad or a laptop a training to learn how to read the images Not needed are:
technical photographic knowledge experience in photography expensive equipment What are the benefits?
Easy and instant access to insights and knowledge Accelerates innovation and learning process Allows access to until then untapped sources of information And not to forget, it is playful and fun using it.