“Intuition is a very powerful thing, more powerful than intellect, in my opinion. That's had a big impact on my work." Steve Jobs Steve Jobs’ Apple products have always been products that allowed intuitional use. Tabs would be there where you naturally-intuitionally would be anyway with the cursor and the interface would show exactly what you need to follow your creative flow and nothing more or anything disturbing. They were all designed for intuitive use and that makes them feel so pleasant for us.
In other words, Steve Jobs’ Apple products are condensed intuition, just as form is condensed emptiness, according to Einstein.
Steve Jobs’ probably greatest strength was his intuition and his consciousness of the importance of intuition for our daily lives. By going the intuitive way, everything seems to fall into place, almost effortless. As soon as something counter-intuitive comes along we some kind of get stopped, distracted or disturbed in our process of creating something, from a business letter to a music project or photo book. Or just think about aperture in photography and its relation of f-stop numbers and aperture sizes. This is definitely counter-intuitive and many of us stumbled over it or still have difficulties with understanding it. Apple products never had such a counter-intuitive moment when using them. Using them was just pleasant.
But Steve Jobs is unfortunately not here anymore to continue the intuitive approach of the Apple products. Is there anybody who can within Apple? Interfaces have changed and counter-intuitive moments of disturbance occur when working with a Mac Book, easy features of daily use disappear and the design of some software hurts the eye.
The iPhone 5 is just out and the iPad mini is about to be announced. Are they steps away from Steve Jobs’ intuitive way of working or will a new intuitive mind carry on with the great work he has done? Let’s hope so. Otherwise an Apple will not be an Apple anymore and we might have to switch to Surface, because at the end we will always follow our intuition.
Let your intuition create your life and lets hope Apple will continue to support us in that.