Good ideas often come while we are doing something very boring like driving on the freeway, washing the dishes, doing ironing or other monotone work. We get in some kind of a trance and our thoughts start wandering away and sometimes to places where ideas wait to be discovered. Our mind gets somehow switched off and the intuitive level takes over. In other words our usual thoughts are put to sleep.
Now we got this amazing idea, we quickly finish the dishes and go straight behind the computer to work the whole thing out for implementation into practice. Lets say the idea is a new kind of team building that uses photography to align the energies of the individual team members in order to accomplish the team goals. This might sound complicated, but it is not, its only photography and it will feel like a normal photography course, only the results will be more beneficial for the team. Lets call it an innovative application of photography for business.
How do others experience this innovation? Some will see immediately the fun of photography and will be curious to discover new exciting things. Others might be skeptical and might feel a bit uncomfortable, not knowing how the whole thing will work. For them it might feel disruptive, different from the usual team building they always had and reluctance might creep up, tempted to reject the innovative approach of the team building.
What will win, the reluctance or even rejection or the curiosity, fun and excitement? This is the moment when leadership is needed. At the end the leader guides the team to new success and sometimes something has to disrupt the routine to achieve new levels of achievements.
Another example: Who remembers the Reebok Pump? Here what happened when the innovation was introduced to the responsible people:
“When Continuum pitched an idea to Reebok for a new basketball shoe that would use inflated air to better support the ankle, thereby reducing injuries, the brand manager for basketball shoes said he wasn’t interested because he had never heard about a need for that from a focus group. When we proposed the idea to a high school basketball team, the response was even worse--the players openly laughed at the concept. But when the team members actually used an early “experiential model” of the shoe during practice, they were won over by how cool it was to have a shoe form-fitted to their feet. Over time, they were even more enthusiastic as they realized they could play more confidently without fear of injury. Like that, the Reebok Pump was born.” (via Co.Create, read the article here) The Reebok Pump could be called a disruptive innovation. It obviously disrupted the usual thinking and doing, yet when eventually tested all were happy. There are plenty of examples like the Reebok Pump, also in art and photography. People disliked the painting style of Van Gogh. It was different from the style of other successful painters at this time and Van Gogh’s style might have been experienced as disruptive. Long story short, disruptive innovation is something revolutionary and photography is a wonderful medium for innovation, within photography and beyond. Use it and be not discouraged when some people might feel disturbed. You might be a new Van Gogh or Rembrandt! Keep snapping!