Annie Leibovitz Vogue Photo Shoot: Newsjacking gone too far?

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Annie Leibovitz’s recent fashion photo shoot for Vogue stirred anger and irritation among the Vogue readers. The photo shoot shows models posing with rescue workers of super storm Sandy. Vogue’s intention was to put a spotlight on these important people who did great work during the disaster Sandy brought onto the Eastern coast, but it might be tempting to see a clever newsjacking by Vogue to put a spotlight on the magazine. Was it?

Maybe it was, nonetheless it brought people into the picture who deserve acknowledgement for their great work and having a famous photographer like Annie Leibovitz doing the shoot, adds even art to it.

So, maybe it is a nice idea to integrate photographing people who do great work for the community into our everyday snapping or into photography courses we attend.

Lets take the positive from this fashion photo shoot and let it go viral to honor caring people.

Ute Sonnenberg for