How do you create albums and photo books? How do you choose an image from a whole lot of photographs? How do you choose a photography course or art class out of the broad spectrum of choices? How do you choose your travel destination for your holiday?
I might sound far fetched to through together photo books, albums, photographs, holidays and photo courses, but they got one thing in common, the question how you start creating or making a choice. It is in essence the same intuitive process no matter if you are creating a photo book, a holiday, choosing a course or a photographic safari, your intuition makes the choice and takes the lead. And this creative process often includes a technique called semantic intuition, a brain storm technique.
Sting said in an interview that the song title comes first and then he writes the song and so do more famous writers as you can read below: “The oddly named, but extraordinarily powerful technique was invented by Helmut Schlicksupp, an employee of the Battelle Corporation’s office in Germany. Semantic intuition is a word-combination technique where brainstormers name an idea first, and then try to figure out what the new idea might be, given its name. As counterintuitive or even as impossible as this group idea-generating strategy might sound, there’s actually a precedent for it in the creative arts. It was in an interview with Larry King many years ago that Sting revealed that he will often get a title for a song first, and then he will go ahead and write the song. Neil Simon, in his second autobiography, revealed that he came up with the name for the play The Odd Couple first, and then wrote the play. And legendary screenwriter William Goldman adopted a similar name-it-first creative strategy when he asked his younger daughter what she wanted him to write a story about. She said “a Princess.” Then he asked his older daughter what she would like him to write a story about. She said, “a bride.” He put them together, and we got his novel--and then the movie--The Princess Bride.” (read full article from Fast Company here)
Does that sound familiar to you? Don’t you have an idea for a photo book first and maybe even the title and then you start choosing the images and layout?
Think about it. Maybe you are very strong in semantic intuition. Use your strength and create amazing art.