How do you know you are working with a good African safari tour operator? There are a few ways to find out.
Read the reviews and feedback on the tour operator’s website. Now you might think they can be fake, but one has usually a good feeling in sensing what is real and what not. The experience of the tour operator will be another indication. You will know from the emails and the way your questions are answered. The age of a company is not necessarily essential for the quality of their work.
You can also ask to talk to guests that have travelled with the company to hear their feedback. But probably the most important is your good sense and intuition, your gut feeling. When it feels right, it usually is right. That might sound not very rational, but you might have experiences where exactly that worked very well in other situations. Why shouldn’t it work here.