It might not be a model’s favorite thing to do, getting up at sunrise for the photo shoot at Miami South Beach, just because the photographer wants the best light. But isn’t natural light anyway the best light?
Louise Dahl-Wolfe was the pioneer in outdoor fashion photography, doing fashion photo shoots with natural light and inducing a whole movement, called Environmental Fashion Photography.
Some might prefer studio light, because it can be controlled completely, but natural light gives photography the authenticity we seem to be longing for in all we do and love. It is the ideal partner for great design and helps when the design is not so great by adding the splendid beauty of nature.
Louise Dahl-Wolfe understood the natural light very well and created the most beautiful fashion photography. Her work was and is inspiration to team up with the ambient light and encouragement for photographers to go outdoors!
Plunge into the natural light and see where it takes you.