Microsoft is Surface

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This week Microsoft and Apple launched their new products, just in time for Christmas … , the Surface with Windows 8 and the iPad mini.
Up until June this year I would have denied ever considering buying a Microsoft product, because it’s incredibly innovative and intuitional. But that changed in June when the
Surface surfaced on the tablet market with its new operating system Windows 8. Somehow one knows when something is really innovative and game changing and that’s what I felt when I saw the Surface tablet and its user interface. Already the design of the tablet with built in stand and click on keyboard, the colors and the whole feel about it. Then the user interface of Windows 8 with its entirely intuitive approach of the colored tiles, ready to touch to go to the application you want to work with and you can create the user interface that suits you, completely personalized. This is so much what the a creative user wants, fast, intuitive, personal, direct and easy, a real innovation to support creative workflow. That’s how I would have described an Apple laptop two years ago, but not anymore.
The Apple software has become counter-intuitive, slow, disturbing and annoying. The design of features like address book and calendar is hurting the eye and using them has become entirely counter-intuitive and irritating. It was perfect until OSX Snow Leopard, but it is not anymore. The new iPad mini is nice, but it is not innovative and it is expensive. Apple didn’t come with something really new, it followed the competitors to have also a smaller tablet and to cash in this market segment.
Apple the leader in innovation for decades has turned into the follower … for decades? Is
Microsoft surfacing from the depth of being the heavy weight giant to become the innovative leader? The first queues for the Surface are already lining up in front of the Microsoft shops.

Innovation will always win.

Ute Sonnenberg for