Brainstorming is often the way we try to find ideas regarding a certain project, a new product or for problem solving. We use it in business, in personal life and for creative processes. And we usually talk a lot while brainstorming, using several techniques to tap into our creativity to come up with innovative ideas. Also images are involved, but the semantic plays a major role.
How about using only images to brainstorm? A team is brainstorming about lets say a business issue and using entirely photography to unearth problem solving ideas and concepts. Each member of the team visualizes an idea through photography and shows the image to the colleagues. All team members look at all images, “digest” what they see and take the ideas further; visualizing what potential they see in them. At the end of the brainstorming session the essence of all ideas is left on the screen in form of one or more images for further use to solve the business issue.
These sessions are very efficient and allow leaders to guide their teams to innovation in an intuitive way. They work also for issues within teams and can be used in team buildings e.g. in combination with photographic safari excursions for one or more days. The environment will contribute to the success. But in essence they work anywhere, in meeting rooms in offices, on planes, at conferences and anywhere else.