How many photo apps do you have on your iPhone and how do you use them? Lets look at Instagram, Hipstamatic, 645 Pro and Polamatic. From the technical-practical point of view I must say that the process of finalizing an image in Instagram takes to long for my taste and in Hipstamatic the preparation process of choosing a film, lens and flash is rather complicated. Both technical aspects are somehow disturbing for the intuitional and creative workflow. Yet the filters are a highly intuitive tool, expressing how the photographer experiences the moment.
By observing myself in using the different photo apps I realized that the choice of the app depends on the subject and how I see and experience it. Already the choice of the app is intuitive, connected to the feel and look of the photographic subject. Imagine you are walking through a big garden with different sections. One part is forest like with huge trees, another one is with ponds and water features and again another one is a rose garden. For the forest like and open sections I tend to use 645 Pro with the different ratio options. Only occasionally when some objects in the garden asked for attention I changed to Instagram. The rose garden became an entirely Hipsatmatic experience, giving it the old English rose garden feeling. I did not use the Polamatic app, although it is a great tool to create images with descriptions in the old Polaroid style. Probably it’s the right tool when one needs additional words to say something. Anyway, when using Instagram and Hipstamatic I preferred to choose one setting for all shots, because otherwise I couldn’t just shoot away and let the seeing of subjects flow. At least Hipstamatic lets you shoot away once you choose your settings. Instagram asks processing decision once you took the image and I find this disturbing, which makes it not an easy to shoot away tool.
So, how to use the apps the intuitive way and how to make the right choices? First of all know your apps and what they can do for you. Be familiar with their workflows and know what which setting means for your photographs. Then tune it to the place where you are and understand how you feel about it. Then choose the app that can translate your feeling the best way. And now shoot away.